Jeremy McShane Blog
Marketing technology for SMEs: the practical growth stack
Marketing technology is not about buying more software. It is about creating a connected system where every inquiry, campaign, website visit and follow-up is visible and actionable.
A practical SME stack
- A fast, credible website
- Search and content pages targeting commercial intent
- Lead capture and CRM workflows
- Automation for notifications, assignment and follow-up
- Dashboards for visibility and decision-making
Relevant work
My portfolio includes lead management systems, project dashboards, digital business card platforms, event galleries and interactive brand campaigns that demonstrate how technology and marketing can work together.