Jeremy McShane Blog
What does a Head of Digital actually do?
A Head of Digital is responsible for turning digital activity into business performance. The role connects marketing, technology, customer acquisition, automation, analytics and operations.
Core responsibilities
- Define digital strategy and priorities
- Improve website, SEO and conversion performance
- Connect marketing campaigns with CRM and sales workflows
- Introduce automation and AI workflows where useful
- Measure outcomes and improve continuously
Why this matters
Businesses often have digital tools but lack direction. A Head of Digital creates the roadmap and ensures each digital asset contributes to growth.