Gamified Brand Activation
TFM Champion Tug Of War
An interactive tug-of-war quiz game where correct answers move the rope, wrong answers support the opponent and players compete through timed attempts.
Business Challenge
Build a culturally engaging digital game that encouraged repeated participation and leaderboard competition.
Digital Solution
Created animated tug-of-war mechanics, Sinhala quiz logic, timed challenges, audio effects, player registration, score tracking and top-player rankings.
- Strategic planning aligned with business goals, customer behaviour and channel requirements.
- Execution focused on practical usability, measurable impact and long-term digital asset value.
- Built with search visibility, user experience and conversion potential in mind.
Outcome & Value
Produced a playful campaign experience that made brand interaction more competitive, memorable and shareable.
This project demonstrates my ability to combine software engineering, digital marketing strategy, automation thinking, content systems and business process design to solve practical problems for brands and organizations.
Additional Project Details
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